The Penny Hoarder is one of the fastest-growing media companies in America. Tampa-based Sykes Enterprises recently purchased it.
Founded in 2010, the website offers readers tips on how to save money, earn a livable income, and become debt-free. They also publish content on side gigs, work-from-home opportunities, coupons, freebies, and class-action settlements.
Editor-in-Chief
The Penny Hoarder is one of the country’s largest personal finance websites. Its millions of readers find actionable articles and resources that teach them how to earn, save, and manage their money. The company was founded in 2010 by Kyle Taylor and has headquarters in Saint Petersburg, Florida. The company focuses on Digital Media and Digital Publishing and has a mid-size team of 51-200 employees.
In 2018, Tampa-based Sykes Enterprises acquired The Penny Hoarder in a multi-million-dollar deal. The acquisition is part of Sykes’s plan to expand its digital marketing services and grow its millennial-focused content. The company envisions a world where people can earn livable wages and retire confidently, regardless of their job title or income level.
Kyle Taylor, the editor-in-chief of The Penny Hoarder, began the website in 2010 to share his unique methods for cutting costs and making money. His approach to experimenting with odd jobs, side gigs, and coupon deals has led to rapid growth for the site. In 2015, he started an in-house editorial staff to handle the website’s expanding readership.
He also launched a daily email newsletter, which has proved to be an effective tool for growing the brand’s audience. The newsletter’s personalized tone, accompanied by photos of his pets, has helped drive high audience engagement. In 2016, The Penny Hoarder expanded its weekly newsletters to include niche topics such as Jobs and Food, which have generated excellent results for the brand.
Senior writer Dana Sitar was responsible for bringing the personality of The Penny Hoarder to its daily email, which has earned a 21% average unique click rate. She has a strong background in writing, content strategy, and copyediting. Her work has been featured in a number of publications, including The New York Times, Mashable, and CNN.
Sharon Prill serves as the chief operating officer of The Penny Hoarder, overseeing all aspects of the organization’s day-to-day operations. She has more than 18 years of product, media, and sales leadership experience. Before joining The Penny Hoarder, she was the CEO of Vitalware, a revenue cycle SaaS solutions provider.
Managing Editor
The Penny Hoarder is an online personal finance company with millions of monthly readers and a solid social media presence. Its content focuses on practical advice for managing money, particularly for millennials. The company was founded in 2010 and is based in St. Petersburg, Florida. Its mission is to “put more money in people’s pockets,” its articles cover topics including side gigs and work-from-home opportunities, couponing and freebies, class-action lawsuits, and saving and investing.
The company offers a variety of flexible jobs, including full-time and freelance positions as well as hybrid and 100% remote options. It also provides complete coverage for health insurance and a generous vacation policy. In addition to writing and editing, the company produces videos and infographics that appear on its website and in its daily email newsletter.
As one of the fastest-growing media companies in America, The Penny Hoarder aims to empower people with actionable articles and resources that teach them how to earn livable wages and save more for retirement. The site features five key categories: Deals, Food, Life, Make Money, and Smart Money. The Penny Hoarder reaches more than 20 million subscribers across the United States.
Email played a significant role in the early success of The Penny Hoarder, as founder Kyle Taylor sent out a daily email to readers that was personal and conversational. This approach was effective in building readership, but as the site grew, it became increasingly difficult to maintain the level of personalized engagement that their readers had expected.
The Penny Hoarder needed to revamp their email strategy to scale and deliver high-performing content. They realized that they had outgrown their current approach and email service provider, failing to provide real-time access to analytics; their emails frequently landed in SPAM folders; and they weren’t getting the level of individual attention they required from their email account team.
The Penny Hoarder team partnered with Data Axle, which was able to help them develop more personalized and preference-based content that drove higher click rates and open rates. In addition, they used Data Axle’s testing capabilities and comprehensive analytics to identify the types of content that resonated with their subscriber base. By doing this, they created more targeted and relevant campaigns that significantly grew their subscriber base.
Social Media Manager
Founded in 2010, The Penny Hoarder is one of the top personal finance websites with millions of monthly readers. Its mission is to help people earn a livable wage, provide for their families, and save for retirement. Its content includes advice on jobs, side gigs, and work-from-home opportunities; freebies, coupons, and class-action settlements; food deals and recipes; money tips and tricks; bank accounts and credit cards; budgeting, debt, and savings; and more.
The company has 105 employees and is located in Saint Petersburg, Florida. Its Founder, Chief Executive Officer is Kyle Taylor. Its revenue is over $36 million, ranked 25th on the Inc. 5000 list of fastest-growing companies. The company has a collaborative culture that radiates with authentic startup spirit.
In early 2019, The Penny Hoarder laid off some of its staff in a restructuring effort, but it has seen significant growth and is poised for future success. Its recent acquisition by Sykes Enterprises will accelerate the site’s growth and allow it to continue to grow its community of readers.
In addition to written articles, The Penny Hoarder offers a daily email newsletter and SMS alerts. The company has a dedicated social media manager for each platform who creates original content and curates the best user-generated content (UGC) to share with followers. The team also produces videos and infographics on the website, Facebook, Instagram, and other platforms.
The Penny Hoarder was one of the fastest-growing news sites in the country, and its success was due to a unique approach to writing about personal finance. The site’s founder, Kyle Taylor, sought to whittle down his debt and find unconventional ways to make and save money. He built a large audience by offering honest and informative content that was relatable and fun.
As the site grew, The Penny Hoarder team realized they needed to change their approach to email. They needed a more personalized approach, with real-time access to metrics and behavioral data. They also wanted to increase the frequency of their communications and ensure their emails would make it into their subscribers’ inboxes.
Account Manager
The Penny Hoarder is one of America’s leading personal finance websites. Its goal is to help readers take control of their finances and make smart money decisions. The company was founded in 2010 by Kyle Taylor and has grown to reach millions of readers across the United States. It has also been named to the Inc 500 list of fastest-growing private media companies for three consecutive years.
The company’s content is centered on five key categories: Deals, Food, Life, Make Money, and Smart Money. Each of these categories covers a different aspect of personal finance. For example, the Life category includes information on side gigs and work-from-home opportunities; the Food category focuses on coupons and deals; the Money category covers budgeting and debt; and the Smart Money category helps people manage their money better.
To continue to grow and reach more readers, The Penny Hoarder team needed a new approach to email marketing. They began by focusing on understanding their audience’s interests and preferences. They then incentivized their subscribers to build profiles and sent surveys that enabled them to understand what types of content resonated with each audience segment. They also used Data Axle’s comprehensive analytics capabilities to identify what messages were performing best.
After implementing these changes, The Penny Hoarder team created new, personalized emails that delivered the right message to the right reader at the right time. They also launched two new newsletters that focused on the interests of their audience, The Penny Hoarder Jobs and The Penny Hoarder Food. These newsletters drove impressive results with average unique click rates of 21% and 13%, respectively.
The Penny Hoarder staff comprises diverse, talented individuals with varying backgrounds and experiences. The company has a great culture that encourages creativity and innovation. The company offers flexible work options and competitive compensation. In addition, The Penny Hoarder staff receives full coverage for health insurance and a generous vacation policy.
Tampa’s Sykes Enterprises recently acquired the Penny Hoarder. The acquisition comes nearly two years after the publication laid off several employees in a reorganization. While the company did not disclose how many employees were affected by the layoffs, Creative Loafing reported 47 job cuts.