Sean Combs’ REVOLT TV Finds Home On DirecTV
December 27th, 2015 | by Kevin James Krotz
Diddy Coming Direct To TV
Sean “Diddy” Combs and DirecTV have announced a deal that will bring Diddy’s REVOLT TV to televisions on the satellite TV service. The announcement comes months after DirecTV’s parent company AT&T, announced that it would be bring Revolt to U-verse’s U-300 bundle.
Revolt, which says has a reach of more than 50 million young adults via TV and other platforms, was launched by Sean Combs on October 21, 2013. The aim of the channel is to “expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming.”
Revolt TV Finds A Home On Small Screens
Combs called the deal “further proof we are on a fast track to revolutionizing the media industry. We are achieving what we set out to do 18 months ago – our programming is available on more screens, and our audience is bigger and more powerful than ever before.”
AT&T is using Revolt to bolster its lineup of programming on its U-Verse streaming service. The carrier’s Chief Content Officer Dan York says the channel “brings a fresh and exciting point of view to our channel lineup.”
Revolt CEO Keith Clinkscales added that viewers “want access to video content in innovative ways,” and he obviously believes the partnership with AT&T and DirecTV will be able to accomplish that. Clinkscales also said, “This agreement allows REVOLT to continue to create a content experience that meets young people on their terms. We could not be more excited to bring REVOLT to DIRECTV as we believe DIRECTV’s distribution platform is the perfect fit for REVOLT’s audience.”
Paid Music Channels Struggle Against The Internet
Viewership of programming like that on Revolt, namely music and live entertainment, has struggled on television as of late, with most viewers going online to find free and similar programs. Time will only tell if Revolt can be different than its competitors.
[Image Source: Getty Images]