Netflix Accounts for Third of Internet Traffic
June 2nd, 2015 | by Kevin James Krotz
In the least surprising news that you’ll hear all day, a recent report has Netflix accounting for more than a third of all Internet traffic.
A new report from Sandvine, states that Netflix accounts for 37 percent of downstream (9.5 percent upstream) Internet traffic in North America during peak evening hours, which is up from about 35 percent in November. According to Sandvine, Netflix isn’t the only company that’s been seeing a rise in usage. HBO’s streaming platforms HBO GO and HBO Now saw a 300 percent increase in usage during the season premiere of Game of Thrones in April.
This isn’t rather surprising to many, as Netflix’s subscriber numbers has been steadily increasing over the past few years. As of now, the streaming company has more than 40 million members in the U.S. and more than 60 million globally. According to the report, Netflix is using 20 percent more bandwidth than YouTube, it’s nearest downstream competitor.
In 2013, which was the last time Sandvine released a report, Netflix traffic was only at 31.6 percent of overall bandwidth usage in the U.S. The average home is also now using 20.4GB every month for just Netflix.