Kodak Announces New Super 8 Camera
January 9th, 2016 | by Kevin James Krotz
Retro Is New Again
Kodak is bringing back a gadget from days gone by. At the Consumer Electronics Show, the Eastman Kodak Co. announced plans to bring back cameras based on their Super 8 design that originally launched 50 years ago.
The new Super 8 cameras will join the digital era to the analog. The cameras will include digital viewfinders and Kodak will also convert any film that is processed through them to digital versions.
Jeff Clarke, Kodak’s chief executive, believes that Super 8s will be a parallel to people preferring vinyl to digital audio. Clarke states that, despite most people having a smartphone and/or digital camera, these cameras will be for professionals and serious amateurs.
Kodak Is On Its Way Back Up
“This is no longer the classic script of a war of digital versus analog,” Mr. Clarke said. “What it really is now is the complementary characteristics of both.”
Kodak is currently on its way back from the grave, regularly meeting financial targets after emerging from Chapter 11 bankruptcy in 2013. Despite this, Mr. Clarke acknowledges that the company doing most of its business “in slow-growing or declining markets.”
The first new Super 8 cameras will arrive in a limited-edition version sometime in the fall of this year. The camera will likely cost between $400 to $750, with processing expected to cost $50 to $75 a cartridge. Clarke also expects a lower-cost version aimed at a broader audience to ship sometime in 2017.